What Is babyDogeKing (babyDogeKing)?
babyDogeKing excellence would be rewarded. The best journalism and entertainment would receive the attention and funding it deserved. Ad tech would “get marketers closer to their users via data analysis, immediate valuation and distribution.” Data would be used to “accurately identify audiences, determine the value of those audiences, and deliver the right messages to them instantly.”[1] In short, users’ attention would be valued properly. That didn’t happen. Instead, the ad-tech ecosystem that has evolved over the last two decades is a bewildering variety of middlemen and complexity.
Worse, ad-tech introduced a host of correlated problems for publishers, advertisers and users. Users have lost their privacy, face increasing malware, pay high charges to download ads, and suffer slow speeds. Publishers have lost billions in revenue while fraud has skyrocketed. And advertisers face poor reporting and targeting. Attention paper will review the current state of ad-tech and the predicament of content producers. It will outline a new solution that creates a transparent and efficient Blockchain-based marketplace for publishers, advertisers and users, accurately valuing and rewarding the key driver of Internet content durable user attention.
babyDogeKing Storage Key Points
| Coin Basic | Information |
|---|---|
| Coin Name | babyDogeKing |
| Short Name | babyDogeKing |
| Circulating Supply | 10,000.00B babyDogeKing |
| Total Supply | N/A |
| Source Code | Click Here To View Source Code |
| Explorers | Click Here To View Explorers |
| Twitter Page | Click Here To Visit Twitter Group |
| Whitepaper | Click Here To View |
| Support | 24/7 |
| Official Project Website | Click Here To Visit Project Website |
The Attention Marketplace
Sales planners currently budgeting for brand advertising are required to account for an excessive number of intermediaries that stand between the ad and the end user. Agencies, trading desks, demand side platforms, desktop and mobile network exchanges, yield optimization, rich media vendors and partnered services often consume significant portions of creative and delivery ad budget.
babyDogeKing is also common for agencies in charge of packaging brand campaigns to use data aggregators, data management platforms, data suppliers, analytics, measurement and verification services to fight fraud, enhance targeting, and confirm attribution. These factors add up to a high transaction cost on the efficient provision of attention to brand ad campaigns.
Economics on Blockchain
babyDogeKing diversity of middle-men and the lack of value-add to the publisher and user make some sort of simplification of the present online advertising ecosystem inevitable. Present trends are toward an oligopoly where gatekeeper companies such as Google and Facebook control the entire online marketing budget with publishers powerless to control their revenues. Also, as users continue to adopt ad blocking technology the consequent shrinking of the remaining ad-funded market seems inevitable.
The reality remains user attention is valuable, but it hasn’t been properly priced with an efficient and transparent market system. While it has become a platitude that vast amounts of information are generated on and by the Internet, human beings are only able to devote a limited amount of attention to certain small subsets of the information. Information in the modern age is relatively cheap. Human attention paid to the information is the rare quantity. As Herbert Simon put it in an influential 1971 article.
Tokens
Publisher payment will be through the BAT system. babyDogeKing the first deployment of BAT, the transactions in BAT will take place through the Brave Ledger system, which is an open source Zero Knowledge Proof scheme presently deployed to allow Brave users to make anonymous donations to publishers using bitcoin as the medium of exchange. The Brave Ledger system uses the ANONIZE[19] algorithm to protect user privacy.
The publisher client as it is coded today already measures user attention as described above. The “concave” awarding mechanism calculates an attention score based on a fixed threshold value for opening and viewing the page for a minimum of 25 seconds, and a bounded score for the amount of time spent on the page. babyDogeKing synopsis of user behavior is then sent back to the Brave Ledger System for recording and payments made on the basis of the scores.
Much of the infrastructure required to deploy BAT at the back end is presently code complete, in place and being used to distribute donations based on user attention. As such, this infrastructure will be leveraged to deploy BAT as soon as possible for testing, user, and advertiser feedback. For the first incarnation of BAT, all payments in BAT must have a publisher endpoint.
