What Is Shping (SHPING)?
Have you ever wondered what makes people choose specific products? What if you offer competitive prices and invest significant amounts in advertisements but your revenues leave much to be desired? The solution to the problem is simple – shopper marketing. Shping marketing – what is it? Shopper marketing focuses on refining customer experience. Launching new products isn’t a piece of cake, especially when you’re just taking first steps in the market.
Encouraging potential customers to purchase your goods is a challenging and time-consuming task which requires careful planning and an appropriate strategy. So, what should you pay attention to? Market research Thorough market research is the first component. The Direct to Consumer approach has plenty of benefits, such as having a closer relationship with customers, lowering distribution cost by cutting out the middleman, better access to more targeted data, or controlling the brand’s image. So it is no wonder more companies want to implement this strategy.
Shping Storage Key Points
|Circulating Supply||1.74B SHPING|
|Source Code||Click Here To View Source Code|
|Explorers||Click Here To View Explorers|
|Twitter Page||Click Here To Visit Twitter Group|
|Whitepaper||Click Here To View|
|Official Project Website||Click Here To Visit Project Website|
How to optimise your next product launch
Shping Even with a great product and a known brand, every product launch poses uncertainties. In the US approximately 10,000 new products debut every year in the CPG industry alone, and within two years, 85% of these items are categorised as failures and are scrapped. There is no precise formula for capturing the adoration of your desired target. As it comes directly and willingly from the consumer, there are no intermediaries or guesswork.
Why First-Party Data is critical for brands in 2021
Shping collection and activation can be challenging for marketers in data-scarce verticals such as Consumer Packaged Goods (CPG), where advertisers’ distribution partners tend to own the relationship with the end customer. As the cookie-less future becomes an imminent reality, CPG brand marketers will need to become even more obsessed with First-Party Data than ever before. In fact, this data will be the key to unleashing real customer intelligence in the future—after all, what your customers tell you about themselves is a gold mine of information that will impact lifetime value, loyalty and churn.
First-party data is collected directly from consumers and not by using tracking pixels, cookies or cross-device identification. Most importantly, first party data is accurate information, not inferred. Marketers can collect it by connecting directly with consumers and gathering the data, insights, and permissions they need to power advertising that clicks. Quite simply, it’s self-reported data like purchase intentions and preference insights to improve personalisation and help build up a picture of the consumer.
Scale First-Party Data
To truly scale First-Party Data acquisition, consumers need to be entertained, engaged and rewarded in return for their attention and preference data. Marketers can deliver this through interactive experiences that conduct research, accrue explicit opt-ins and deliver an altogether better experience with a value exchange for the consumer. Shping Competitions, surveys, polls, quizzes, reviews or cash backs can incorporate reward mechanics that give consumers a genuine reason to engage and submit their first party data. And it doesn’t always have to be a discount or red-letter prize.
Exclusive content, social kudos, personalised recommendations, and loyalty schemes can also be the catalyst for the collection of opt-ins and first-party data. Capturing consumer motivations, intentions, interests, and preferences at scale allows for truly personalised advertising. And by leveraging the right mechanics, and offering a value exchange, your customers will tell you what products they desire, what they look for in a service, and what motivates them to purchase.
How Shping works
The Shping app uses your own cryptocurrency, Shping Coin to help brands reward consumers for their engagement and loyalty. It all starts by scanning a barcode, and then the user can get rewarded for watching videos, writing product reviews, connecting with brands and scanning purchase receipts. The Coin can also be bought and sold via exchanges, and you can cash out your Shping Coin earnings via the mobile app.