The Indian branch of the brand Maggi, under which food seasonings are produced, is preparing to issue its own non-fungible tokens in the OneRare Foodverse metaverse.
Maggi, part of the Nestlé Group, has entered into an agreement with the OneRare project to launch NFT. Tokens will be presented in the form of recipes for culinary dishes, in the preparation of which Maggi Noodles, Maggi Masala-ae-Magic and Maggi Hot & Sweet spices were used. This ranges from simple noodle recipes to classic Indian dishes.
OneRare co-founder Supreet Raju believes that blockchain technology has the potential to transform the food industry by bringing iconic collectibles to life in the virtual space. Rajat Jain, Head of Nestlé Food Products in India, hopes that digital business transformation will open up new ways to interact with customers. Entering the metaverse will allow the company to adapt to innovations, management believes.
Fast food restaurant chain McDonald’s in France has also tokenized its “cult” dishes, presenting them in the form of NFTs.
“You could say that culinary in India is going through a digital transformation. In the metaverse, cooking can be done, regardless of skill or experience. Through our partnership with OneRare, we will give people a culinary experience without the need for physical action,” explains Rajat Jain.
This is not the first time Nestlé has worked with digital innovation. In 2020, Nestlé began using the blockchain-based IBM Food Trust platform to track coffee supply chains.
