I am writing my first article about the Best Blockchain Podcast Advertising Deals. I would like to first explain the power of podcasting and the techniques employed for advertising within the podcast.
For Web3 and crypto brands, advertising through a podcast is a great way to reach a highly engaged audience. There are various types of podcasts, ranging from beginner crypto podcasts to deep technical analysis podcasts, which helps crypto brands advertise their products and services in a trusting manner over the fast converting blockchain technology.
Key Points & Best Blockchain Podcast Advertising Deals
| Podcast / Network | Key Advertising Deal Point |
|---|---|
| Unchained | High listener trust among crypto investors |
| The Pomp Podcast | Massive reach with mainstream finance audience |
| Bankless | Strong DeFi and Ethereum community engagement |
| Stephan Livera Podcast | Targeted ads for traders and analysts |
| Epicenter | Long-form interviews with blockchain founders |
| Crypto 101 | Beginner-friendly audience, wide demographic |
| What Bitcoin Did | Bitcoin-maximalist audience with loyalty |
| The Bad Crypto Podcast | Entertaining style, broad crypto-curious reach |
| CoinDesk Podcast Network | Institutional credibility and news-driven listeners |
| Crypto News Alerts | Daily updates, consistent ad impressions |
10 Best Blockchain Podcast Advertising Deals
1. Unchained
Laura Shin’s podcast Unchained has become an eminent blockchain podcast for reaching audiences with high levels of education and influence in the industry. Deciding on where to promote your brand is simple with these ad placements.
The customers of advertised products such as exchanges, wallets, DeFi tools, and analytics are also sponsors of active engagements to continue seeking value.
This sponsor message, paired with Unchained ads to large audiences, is further strengthened by the long-form ads that contain positive commentary to the conversations with leading builders and industry subs. Ad purchasing Web3 teams get a high return on ad spend.
| Feature | Description |
|---|---|
| Audience Type | Crypto investors, founders, developers, decision-makers |
| Ad Placement | Pre-roll, mid-roll, episode sponsorship |
| Content Style | Long-form interviews with industry leaders |
| Ideal For | Exchanges, DeFi tools, wallets, analytics platforms |
| Audience Engagement | High engagement & high retention |
| Brand Benefit | Strong trust due to credible conversations |
| Reach | Global crypto-native community |
| Conversion Quality | Strong premium conversions |
| Additional Value | Reputable host (Laura Shin) adds authority |
2. The Pomp Podcast
As one of the largest Pomp audiences in crypto and finance, The Pomp Podcast welcomes advertising opportunities. This podcast is one of the most popular in the in crypto and finance space. Pomp’s podcast is one of the strongest in the industry in terms of ad ROI.
This podcast features listeners high episode retention and trusted Pomp’s brand. This is the best podcast to advertise crypto exchanges, investment apps, crypto hardware wallets, and fintech tools. It is one of the best podcasts to advertise crypto and finance. Pomp offers visibility across multiple platforms. This is a top podcast for Web 3.
| Feature | Description |
|---|---|
| Audience Type | Crypto users + mainstream finance audience |
| Host Influence | Strong personal brand of Anthony Pompliano |
| Ad Placement | Pre-roll, mid-roll, YouTube integrations |
| Best For | Exchanges, fintech apps, hardware wallets |
| Content Type | Interviews with VCs, founders, economists |
| Engagement Level | High retention per episode |
| Multi-Platform Reach | Strong YouTube & social presence |
| ROI Potential | Very high for financial products |
| Brand Trust Factor | Host credibility boosts conversions |
3. Bankless
One of the top podcasts for listeners in the DeFi space, supporters of Ethereum, participants in Web3, and early adopters is Bankless. Advertisements for these podcasts host partnerships are very effective for advertisers trying to reach advanced crypto users.
Bankless does interviews, overviews, and dives into the DeFi protocol, governance, NFTs and ETH-centric tools, and Layer-2 scaling. This pulls in a highly tech-savvy and innovative audience.
Bankless is able to offer advertisers premier ad placements via sponsorships of each episode, their emails, and their socials. Bankless listeners are very trustworthy and crypto product seekers, which makes these ads very effective. For Web3 and DeFi brands, these ads offer the best niche targeting and engagement for your money.
| Feature | Description |
|---|---|
| Audience Type | Ethereum users, DeFi enthusiasts, Web3 natives |
| Topics | DeFi, governance, NFTs, L2 scaling |
| Ad Options | Podcast ads, newsletter sponsorships, social promos |
| Best For | DeFi tools, ETH platforms, Web3 startups |
| Listener Quality | Extremely tech-savvy and early adopters |
| Engagement Rate | High due to deep discussions |
| Trust Factor | Strong trust in hosts Ryan & David |
| Conversion Quality | Excellent for niche crypto products |
| Additional Value | Integrated community ecosystem |
4. Epicenter
Epicenter is regarded as one of the first blockchain podcasts, diving deep into the tech, the protocols, and the people building the future. The ads are particularly suited for B2B blockchain companies, infrastructure providers, and enterprise Web3 solutions.
The audience consists of engineers, founders, industry researchers, and others of varying degrees and professions, driven analytics, and looking for true industry substance. Over a decade old, Epicenter builds credibility for advertisers and sponsorship thought-leadership.
Pre-roll ads, deep-integration branding, and other sponsored content are highly common, serving companies that provide developer tools, node offerings, security, blockchain APIs, and more. Epicenter has an ever-lasting Web3 audience and gives its advertisers true visibility.
| Feature | Description |
|---|---|
| Audience Type | Developers, researchers, infrastructure teams |
| Content Style | Technical deep dives & protocol discussions |
| Ad Type | Pre-roll, deep-integration branding |
| Best For | Dev tools, nodes, APIs, security providers |
| Audience Expertise | Highly technical and analytical |
| Industry Reputation | Over 10 years of strong credibility |
| Conversion Type | Ideal for B2B blockchain solutions |
| Brand Perception | Boosts authority and trust |
| Reach | Global technical Web3 community |
5. Crypto 101
Crypto 101 has a primary focus on entry-level and developing retail investors, hence why it suits brands on the less technical side. The podcast tackles basic and advanced topics in the blockchain world and draws the interest of those trying to the markets and trade/invest in crypto.
Advertisers get the chance to build relationships with interested users ready to buy new products. They commonly advertise crypto exchanges and education, trade and investment software.
Advertising sponsorship includes pre-roll, episode, and social shoutout integrations. With informative but friendly and inexpensive episodes, Crypto 101 has one of the cheapest advertising deals in podcasting for the blockchain.
| Feature | Description |
|---|---|
| Audience Type | Beginners & retail crypto investors |
| Content Style | Easy-to-understand crypto topics |
| Ad Placement | Pre-roll, integrations, social shoutouts |
| Best For | Exchanges, education tools, trading apps |
| Engagement | Very high due to simple explanations |
| Cost Efficiency | One of the most affordable ad options |
| Conversion Type | Strong for mass-market crypto tools |
| Personality Tone | Friendly, beginner-focused approach |
| Ideal Use Case | Broad crypto audience outreach |
6. What Bitcoin Did
Peter McCormack hosts a podcast called What Bitcoin Did. It has emerged as one of the most popular BTC-centric podcasts and will be very useful for advertisers targeting BTC-centric customers.
The show has long-term Bitcoin holders, maximalists, miners, developers, and a variety of macro-analysts. Each listener on the show is loyal and appreciates Bitcoin tools like hardware wallets, BTC-focused mining, platforms for security, and BTC investing services.
The combination of expert guests and Peter’s influence make the podcast a safe space for audience’s trust on McCormack’s advertisement. What Bitcoin Did is one of the most sought after podcasts for Bitcoin-only advertisers and with large global reach and advertisement opportunities on its YouTube channel, it is one of the most expensive podcasts looking for long-ads.
| Feature | Description |
|---|---|
| Audience Type | Bitcoin maximalists, miners, developers |
| Content Focus | Bitcoin, macroeconomics, mining, BTC tech |
| Ad Options | Podcast + YouTube sponsorship |
| Best For | Hardware wallets, mining firms, BTC services |
| Audience Loyalty | Extremely loyal and Bitcoin-centric |
| Host Influence | Strong trust due to Peter McCormack |
| Content Depth | Long-form educational interviews |
| Conversion Strength | Very high for Bitcoin-only brands |
| Geographic Reach | Large global BTC community |
7. The Bad Crypto Podcast
The Bad Crypto Podcast is cleverly educational and entertaining, appealing to audiences from crypto novices to secondary market users. Its comical and casual brand tone is great for sponsorship activations that seek to be light-hearted and unforgettable, and collaborations typically feature cross-promotional social media campaigns and pre-roll shoutouts.
The creators’ preference for non-technical conversations allows the audience to freely engage with new services and tools for crypto, and ideal sponsors are for services such as exchanges
NFTs, play-to-earn games, and blockchain applications. The Bad Crypto Podcast is undeniably one of the most cost-effective platforms for personality and marketing driven sponsors.
| Feature | Description |
|---|---|
| Audience Type | Newcomers, casual traders, entertainment-focused |
| Style | Humorous, fun, easy listening |
| Ad Opportunities | Creative integrations, pre-roll, social promos |
| Best For | Exchanges, NFT projects, P2E apps |
| Listener Profile | Curious, exploring new tools & ideas |
| Cost Advantage | Very affordable ad packages |
| Engagement | Strong due to entertaining format |
| Brand Tone Match | Ideal for informal, fun campaigns |
| Extra Benefit | Memorable ads due to humor |
8. CoinDesk Podcast Network
The CoinDesk Podcast Network hosts several highly regarded podcasts such as “The Hash”, “Markets Daily”, and “The Breakdown”, which are accessible to advertisers.
This network allows advertisers to reach audiences such as traded and industry specialists, news consumers, and mainstream crypto users. CoinDesk’s sponsorship deals offer professional read ads and frequent impressions about the podcast.
This network fits exchanges, analytics providers, blockchain startups, and enterprise web3 solutions. Daily updates and high audience reach make the Coin Desk Podcast Network highly visible and offer fast and positive ROI.
| Feature | Description |
|---|---|
| Audience Type | Traders, analysts, news followers, executives |
| Content Network | Markets Daily, The Hash, The Breakdown, etc. |
| Ad Reach | Multi-show exposure for maximum impressions |
| Best For | Exchanges, analytics tools, enterprise Web3 |
| Professionalism | High-quality, newsroom-level ad reads |
| Frequency | Daily episodes = frequent ad opportunities |
| Brand Visibility | Excellent multi-channel presence |
| Conversion Style | Fast reach + consistent traffic |
| Ideal Advertiser | Companies wanting broad crypto news exposure |
9. Crypto News Alerts
Fast-paced, high-volume updates make Crypto News Alerts perfect for new traders and daily market participants. Their rapid episode style engages listeners and keeps them coming back for updates on Bitcoin, altcoins, regulations, and prices.
Their audience engages frequently, which makes advertising products seamless. Trading platforms, crypto bots, dashboards, and other investment tools sell well.
Because the show is targeted toward listeners in the thick of it, your products are shown to prospective buyers. Crypto News Alerts will profit advertisers with effective and multiple advertising opportunities.
| Feature | Description |
|---|---|
| Audience Type | Daily traders, market watchers, price-focused users |
| Episode Style | Quick news updates & market analysis |
| Ad Opportunities | Frequent ad slots due to daily episodes |
| Best For | Trading platforms, bots, analytics tools |
| Listener Behavior | Regular, fast-acting audience |
| Conversion Rate | Strong for tools requiring quick decisions |
| Content Tone | Rapid-fire, high-energy delivery |
| Ad Timing | Ideal during market volatility |
| Extra Benefit | Strong momentum-driven conversions |
10. Stephan Livera Podcast
Educating Developers, Miners, Security, and Hard Money Advocates. One of the most respected and technical bitcoin podcasts, highly focussed in the world of bitcoin and ideal for teaching bitcoin engineering, mining and security.
Advertisers gain access to a data-savvy audience that, focused on the details, appreciates educational conversations and interviews. Advertisers like hardware and software wallets, mining, nodes, services, and (cryptographic) security engage strongly.
Sponsorship and advertising is highly trusted because of Stephan’s influence walking the talk as a thought leader in the Bitcoin space. Other podcasts offered advertising space on shows to demanding educational facilities
Conversely this shows no educational facilities to preach advertising normalization. seamless educational content and advertising space prove ideal for companies seeking meaningful advertising placement in their Web3 advertising efforts.
| Feature | Description |
|---|---|
| Audience Type | Developers, miners, privacy advocates, BTC experts |
| Content Style | Deep technical & educational Bitcoin discussions |
| Best For | Hardware wallets, node tools, BTC security |
| Ad Placement | Mid-roll, sponsorship branding |
| Audience Knowledge Level | Very high, technical focus |
| Host Influence | Strong respect in Bitcoin community |
| Conversion Quality | Excellent for specialized Bitcoin tools |
| Tone | Academic yet practical BTC insights |
| Extra Value | Long-form episodes allow message depth |
Conclusion
Conclusion Most profitable in advertising deals concerning blockchains are those providing targeted access to beginner-friendly to deeply tech crypto audience. Each of, from Bitcoin-maxi communities, and DeFi innovators, to mainstream finance listeners, offer unique value.
For stronger trust, higher conversions and consequential visibility in the global crypto ecosystem, Web3 brands are to select platforms aligned with their products, showcasing their unique value.
FAQ
What types of podcasts are best for crypto advertising?
Podcasts targeting crypto investors, DeFi users, Bitcoin enthusiasts, and blockchain developers offer the most effective advertising opportunities.
Which podcasts reach beginners in crypto?
Crypto 101 and The Bad Crypto Podcast are ideal for beginners and casual listeners.
Which podcasts target advanced crypto users?
Bankless, Epicenter, and Stephan Livera Podcast focus on developers, DeFi users, and technical audiences.
Can podcasts boost brand trust?
Yes, host credibility and expert interviews increase audience trust in advertised products.
re multi-platform podcasts effective?
Yes, shows like The Pomp Podcast and CoinDesk Network offer YouTube and social reach for better exposure.
