About Basic Attention
Basic Attention, excellence would be rewarded. The best journalism and entertainment would receive the attention and funding it deserved. Ad tech would “get marketers closer to their users via data analysis, immediate valuation and distribution.” Data would be used to “accurately identify audiences, determine the value of those audiences, and deliver the right messages to them instantly.” In short, users’ attention would be valued properly. That didn’t happen. Instead, the ad-tech ecosystem that has evolved over the last two decades is a bewildering variety of middlemen and complexity.
Worse, ad-tech introduced a host of correlated problems for publishers, advertisers and users. Users have lost their privacy, face increasing malware, pay high charges to download ads, and
suffer slow speeds. Publishers have lost billions in revenue while fraud has skyrocketed. And advertisers face poor reporting and targeting. Basic Attention paper will review the current state of ad-tech and the predicament of content producers. It will outline a new solution that creates a transparent and efficient Blockchain-based marketplace for publishers, advertisers and users, accurately valuing and rewarding the key driver of Internet content: durable user attention.
Basic Attention Key Information
|Token Name||Basic Attention|
|Price in ICO||0.0360 USD|
|Average price||0.24 USD|
|Tokens for sale||1,000,000,000|
|Whitepaper||Click Here For View Whitepaper|
|Website||Click Here For Visit ICO Homepage|
The Game Change Team Behind Basic Attention
The Attention Marketplace
Sales planners currently budgeting for brand advertising are required to account for an excessive number of intermediaries that stand between the ad and the end user. Agencies, trading desks, demand side platforms, desktop and mobile network exchanges, yield optimization, rich media vendors and partnered services often consume significant portions of creative and delivery ad budget.
Basic Attention is also common for agencies in charge of packaging brand campaigns to use data aggregators, data management platforms, data suppliers, analytics, measurement and verification services to fight fraud, enhance targeting, and confirm attribution. These factors add up to a high transaction cost on the efficient provision of attention to brand ad campaigns.
Attention-based Economics on Blockchain
Basic Attention diversity of middle-men and the lack of value-add to the publisher and user make some sort of simplification of the present online advertising ecosystem inevitable. Present trends are toward an oligopoly where gatekeeper companies such as Google and Facebook control the entire online marketing budget with publishers powerless to control their revenues. Also, as users continue to adopt ad blocking technology the consequent shrinking of the remaining ad-funded market seems inevitable.
The reality remains: user attention is valuable, but it hasn’t been properly priced with an efficient and transparent market system. While it has become a platitude that vast amounts of information are generated on and by the Internet, human beings are only able to devote a limited amount of attention to certain small subsets of the information. Information in the modern age is relatively cheap. Human attention paid to the information is the rare quantity. As Herbert Simon put it in an influential 1971 article.
Tokens Used as Publisher Payment
Publisher payment will be through the BAT system. For the first deployment of BAT, the transactions in BAT will take place through the Brave Ledger system, which is an open source Zero Knowledge Proof scheme presently deployed to allow Brave users to make anonymous donations to publishers using bitcoin as the medium of exchange. The Brave Ledger system uses the ANONIZE algorithm to protect user privacy.
The publisher client as it is coded today already measures user attention as described above. The “concave” awarding mechanism calculates an attention score based on a fixed threshold value for opening and viewing the page for a minimum of 25 seconds, and a bounded score for the amount of time spent on the page. Basic Attention synopsis of user behavior is then sent back to the Brave Ledger System for recording and payments made on the basis of the scores.
Much of the infrastructure required to deploy BAT at the back end is presently code complete, in place and being used to distribute donations based on user attention. As such, this infrastructure will be leveraged to deploy BAT as soon as possible for testing, user, and advertiser feedback. For the first incarnation of BAT, all payments in BAT must have a publisher endpoint.
Tokens for User Applications
Basic Attention users are given access to some of the advertising spend in BAT, they will become an important and active part of the advertising and publishing economy, rather than the passive participants they are presently treated as. While tokens can be donated to individual content providers and publishers, there are any number of use cases for the tokens. An obvious use case is for very specific targeted advertising. Many small businesses have modest requirements which may be well served by tokens they acquire through their normal browsing activities.
Basic Attention may also find new uses with low barrier to entry highly targeted ads; personal ads targeting people of a religion or subculture for example. Some publishers may have premium content they would ordinarily only offer to subscribers. Since subscription models are not typically favored by users on the internet, this could unlock new revenue for premium content providers. Content may also be bought for friends using the token; if someone likes a premium article, they can make a micro-payment to send it to three of their friends.
What do BATs represent?
Basic Attention are tokens in a new Blockchain and attention-based digital advertising platform. They are not refundable, nor are they securities or for speculation. There is no promise of future performance. There is no suggestion or promise that BAT has or will hold a particular value. BATs give no rights in the company and do not represent participation in the company. BATs are sold as a functional good. Any value received by company may be spent without conditions. BATs are meant only for experts in cryptographic tokens and blockchain-based software systems.