A website also forms the foundation for brand credibility with prospective customers. “As the primary business listing on the internet, a website will have all the necessary information, from company history to products, policies, training and awards, and details of the management team,” says Vollrath. Another reason why some brands feel that websites are slowly becoming obsolete is a decline in traffic to their online platform. Rather than heralding the end of the website, this may be a sign that a business is not actively updating their content or SEO key words.
1-grid Google ran more than 600 000 algorithm experiments, which resulted in more than 4 500 changes to its search feature – and this process is ongoing. “Website content produced for SEO isn’t just a one-and-done proposition. In the same way you would schedule weekly or daily posts on social media, your website content must be always fresh, responsive to current events and queries, and in step with the algorithms of the day,” says Vollrath.
In terms of leveraging search algorithms, a website remains the easiest way for search engines to find businesses. “Search engines don’t search deep within social media accounts, so most of your effort there won’t matter in rankings. Additionally, customers and clients may not be searching for a specific company. They may be searching for a solution to their problems using keywords and phrases. Social media posts won’t come up in search engines for those phrases – but if a business has optimised the content on their website, it will show up,” says Vollrath.
Some Quick Facts 1-grid Web Hosting
|Official Website||Click Here To Visit|
Once the cornerstone of a business’s online identity, today the website functions as just one aspect of an overall brand experience – this doesn’t make it any less crucial. A business’s website remains the central hub of all their digital activities. Everything is connected to their site and flows from there. If a prospective client, customer, employee or business partner wants to know about the brand, this is where they’ll come first,” concludes Vollrath.
With a focus on small-to-medium-sized businesses in South Africa, 1-grid is the most extensive business-in-a-box partner in South Africa. The company, which is a spin-off of internet service provider WebAfrica, services 35 000 customers across the country, including loot.co.za and Kauai. They provides SMBs with everything they need to start their business and grow it online – from company and domain registrations, web and email hosting, and web security packages, to drag-and-drop DIY website builders. For more information visit www.1-grid.com.
1-grid participants will benefit from building innovative expertise, work on challenging and demanding local topics, engage with key opinion leaders, work in diverse multi-disciplinary teams, use the same templates and processes of Siemens designers, use the Regent iLeadLab for project development and start up possibilities and join global ITT, fellowships and external Innovation Think Tanks (eITT).
Dr Nivasha Parag, Head of School for Healthcare Management at Regent Business School said this is an opportune moment for this programme to arrive in South Africa because the country needs new solutions for the healthcare industry. Fragmented services between public and private sectors, shortage of health professionals, weak management, and lack of infrastructure and poor access to care have contributed to the crumbling system over decades. The COVID-19 pandemic has proven itself as a catalyst for a healthcare revolution, with transformation in how, where and why care is delivered.
Consumers for consumption purposes
Now any entrepreneur, whether they own a spaza shop, beauty salon, delivery service or street kiosk can get the funds they need to expand their operations by investing in vehicles, stock or other assets. Miya says this approach is a necessary departure from funding being extended to consumers for consumption purposes, which only adds to more people becoming caught in a permanent debt trap. “Extending competitive loans so entrepreneurs and SMEs can deploy those funds towards income-generating assets and activities which ultimately leads to the alleviation of poverty and wealth creation is something which Hello Pay is proud to lead.”
Hello Pay offers loans from R30,000 to R250,000. In addition, loans are Shari’ah compliant and competitively priced. Loans are not limited to Muslim merchants and are available to anyone who wants to grow their business. Business owners can pay back the loan for up to a 12-month period. 1-grid are giving businesses the support they really need to grow their businesses into sustainable and successful enterprises.